Chow and Bradford appealed to different kinds of voters. The Star’s Vote Compass project found that people who favoured one or the other candidate seemed to live in “different cities”, with Chow supporters being most concerned about housing and transit, while Bradford’s reported property tax rates and crime and policing as their most important issues. As our social geography correlation tool shows, this variation is reflected in their geographic bases of support. Each candidate tended to receive support from different types of neighbourhoods – reflecting deeper patterns across the city.
Transportation behaviour gives a strong hint about what separates neighbourhoods that support Chow and Bradford. Commuting by bicycle or walking, and neighbourhood walkability are among the strongest correlates of neighbourhood support for Chow. By contrast, commuting by car is Bradford’s strongest.
Chow’s neighbourhoods are also disproportionately home to younger, “creative class” types – people who work in arts and culture occupations, are unmarried or living common-law, and rent. Bradford’s neighbourhoods are where “homevoters” live: people who are married, live in single-detached houses, and have higher household incomes. This may be interpreted as something of a class divide. Bradford’s geographic coalition supports a narrative of pocketbook voting: people voting for low taxes and protection of property and property values. The characteristics of Chow’s coalition are consistent with the prioritization of preserving and expanding collective amenities.